Pro fvmvm Roma

Born from the passion for nature and perfumes of Celestino Durante, a knife grinder from Molise who moved to Rome after the war, Pro fvmvm Roma is now the symbol of meticulous research to obtain daring bouquets, original combinations for unconventional products. The name is a tribute to the Rome that welcomed Celestino and his children and grandchildren, becoming the cradle of a family tradition that continues today.

Located on the ground floor of a charming building in via Ripetta 248, Pro fvmvm Roma is present with three other stores in the Italian capital. The minimal-chic style , the common thread running through all the brand’s spaces, reflects exquisite elegance and attention to detail. Everything revolves around the perfume bottles, set in recesses on the walls and backlit to highlight their refinement. The light-toned marble and vaulted ceilings give the impression of being inside a monument of Ancient Rome, from which the brand takes inspiration for its name and nostalgic aura.

Pro fvmvm Roma is much more than a simple perfumery, it is an experiential brand; through its fragrances, in fact, it seeks to create a bond with its customers, based on shared moments and memories. Precisely for this reason, the Italian maison creates eau de toilette, body products and room diffusers that stimulate the olfactory memory, perfumes linked to memories of the past. The first essence produced by Pro fvmvm in 1996 – the year of its foundation – was Acqva di Sale , in which the notes of seaweed and myrtle recall lazy days at the seaside on a deserted beach. Fvmidvs , from the same year, seeks to evoke the living rooms of the past, where people drank whiskey in front of a lit fireplace. The philosophy of this exclusive niche perfumery states that the choice of essence must be an immersive experience, possible only in person; therefore, their products are available exclusively on site.

If you are looking for a perfume that will make you fall in love and that you can identify with deeply, Pro fvmvm Roma is the perfect place for you. The Durante family, still at the helm of the maison, will be able to guide you in choosing the most suitable bouquet with a naturalness acquired from years of experience and love for the art of perfume.