Banner

There are names—true brands in their own right—that set high expectations among their clientele and never fail to deliver. The Biffi sisters, Rosy and Adele, are firmly among Milan fashion’s leading ladies, which explains why any new creative venture from them sets anticipation sky-high. The group owns four boutiques across Lombardy: Biffi Boutiques and Biffi B-Contemporary in Corso Genova, a store in Bergamo and Banner on Via Sant’ Andrea, one of the most exclusive shopping streets in the very heart of Milan.

Banner is the stylish fashion and design venture from Gruppo Biffi Boutiques, designed by architect Gae Aulenti, who also oversaw the renovation and expansion of the iconic original Corso Genova store in 2002, originally designed by architect and designer Toni Cordero. Calling Banner a simple shop hardly does it justice: it is a clear concept, a destination celebrating fashion, art, creativity and inspiration. Large display windows looking onto Via Sant’ Andrea open onto two levels that capture an understated, sophisticated mood brought to life by the vibrant colours of the garments and accessories on display.

It is a place to shop, browse and find inspiration across womenswear labels ranging from household names like Stella McCartney, Ralph Lauren and Acne Studios to emerging, niche designers. Hand-picked by the Biffi sisters, they effortlessly elevate your wardrobe with constantly refreshed aesthetics. While you look for the piece of your dreams, your visit is framed by works by contemporary artists. Banner stands out as a genuine shopping destination in a Milan neighbourhood where beauty and prestige constantly raise the bar.

Speaking of standing out, the boutique also carries home decor pieces to make your interiors and table settings distinctive yet effortlessly chic. Another delightful surprise of this Via Sant’ Andrea address is its dual character: Banner also serves as an exhibition space for special art and design projects, which is well worth keeping an eye on, especially during Milan Design Week.