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La Vendemmia di Montenapoleone 2018

Wine has never been so glamorous

Here we are in October and, like every year, it’s the harvest time. No, we aren’t talking about the one that punctually engages farmers in their fields, but the most popular and fashioned that for nine years has been interested to Quadrilatero della Moda: la Vendemmia di Montenapoleone.

From October 8th to 14th, Milan will be the city of the wine in its most glamorous variations: the biggest brands in fashion, wine, catering and hospitality will offer you experiences of style and the most exclusive wines throughout the duration of the event, which has been organized by Montenapoleone District in collaboration with Grandi Cru d’Italia committee.

If you love the fashion and the wine’s world, this is definitely an unmissable event: in the most famous restaurants will be proposed “La Vendemmia” themed menus at special prices, which will be combined with exclusive fine wines. Besides that, there are over one hundred and ten boutiques of the Montenapoleone streets, Verri, Sant’Andrea, Santo Spirito, Borgospesso, Gesù and Bagutta, which are part of the Montenapoleone District, and from this year, also some of the “Amici di Via della Spiga” will host the most famous national and international wineries, giving life to interesting shopping & wine initiatives.

Among the coolest boutiques we suggest you: Alberta Ferretti, in via Montenapoleone 18, which will offer the autumn/winter collection on Thursday (October 11st), meanwhile Zenato and Sansonina wine companies, guests of the showroom, will present Lugana, Metodo Classico Brut, Amarone and Evaluna Cabernet Garda DOC 2016. The Banner boutique, in via Sant’Andrea 8, will host the brand Leone de Castris, which will present the wines of the family company, always from 7.30pm to 9.30pm.

Some of the events are open to the public, others are only by invitation, but the most exclusive are those that require the VIP pass, obtainable through the special Five Star Luxury Hotels packages “La Vendemmia”, that you can find at the 5-star luxury hotels affiliated to this initiative. They open the doors to spa treatments with the Harvest theme, vertical tastings, Winery Tour through the wineries which are the protagonists of the event, Shopping Experience with a glass of wine offered by the winery partner and also dedicated sales assistant in the shops of the best luxury brands and Wine Tasting of the hundred labels of the Grandi Cru d’Italia comitee that takes place in the enchanting setting of Palazzo Serbelloni. The VIP pass holders will also be able to experience the “truffle hunt” in the Langhe and Roero areas, on the occasion of the 88th International White Truffle Fair in Alba, which will occur from October 6th to November 25th.

On the schedule, among the events of this edition, you should consider the following ones. On Wednesday 10th, from 6.30 pm there will be guided tours to the Bagatti Valsecchi Museum, the new partner of “La Vendemmia”, to discover the house museum and its characteristics linked to the world of food, wine and hospitality.

Don’t miss the finest wines auction “Italian Masters” by Christie’s, which will be held on Thursday 11th at 6:15 pm in Circolo Filologico Milanese: an auction of precious bottles of wine that belongs to Grandi Cru d’Italia comitee, whose proceeds will go to CBDIN Onlus, and will be used for the redevelopment of the needy children’s garden of the Istituto Carlo Besta. In addition to the past years, to accompany the bottles of collectible wine, will be proposed special activities such as dinners at starred restaurants, stays, visits and tastings at the cellars themselves.

You just have to be ready, preparing yourself for the year’s most heady Milanese week, with quality labels and lots of shopping!

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