To Top
Past Events

Wednesday September 21st: fashion shows guide

Fashion shows, presentations and events: everything you need to know about Milan Fashion Week SS17

Opening the calendar at 9:30 am is the Russian-Japanese Sergei Grinko, showing in via Daverio 7 (please take the scheduled time with a pinch of salt, because the stage lights will never come on before 10:00, causing the customary half-hour knock-on delays for the week to come, otherwise it wouldn’t be a proper Fashion Week, would it?). Just to be clear, the venue is close to the Rotonda della Besana. Anna Molinari will follow immediately afterwards with her lovely collection SS 2017 Blugirl, but fear not, this will take place in via San Barnaba, a few steps from the first venue.

If anything, getting to the third show (that of Wunderkind in Via Savona) will be the real challenge; luckily the National Chamber of Italian Fashion will provide (as always) the shuttles for the press and the buyers (but only for those who have previously been accredited following official application and have purchased the special badge!). Otherwise you just have to get around by bike or public transport, forget the car though, because in the coming days Milan will be more congested than ever. Let’s just hope it does not rain, otherwise the traffic will be real trouble.

It is vital to prepare from the start an action plan on how to choose the events one wants to follow: we strongly recommend sorting the engagements according to the areas where the main events will take place (because we cannot be everywhere at the same time, and that is a fact). Our suggestion is to organise the day as follows: catwalk shows in the morning, presentations in the afternoon – or the other way round. Possibly stopping for lunch at the CNMI lounge in Gae Aulenti, just to get something to eat and rest your feet; that of course assuming you have with you the famous badge (with your name on it!). Otherwise you could settle for a quick break in some jolly ice-cream parlour or smoothie lounge in the city centre (for instance Q.B. Gelato in via Bergamini 7) for a light lunch, just to make sure you won’t immediately fall asleep between shows.

And now for the unmissable appointments of this first afternoon of MFW: Gucci (14:30 in Via Valtellina); Fay (immediately after, same venue); Alberta Ferretti (16:30 in Via Besana 12), Fausto Puglisi (18:30 in Via Mascagni 8); and Francesco Scognamiglio (19:30 in Via Senato 10). The day closes with Roberto Cavalli and Philipp Plein in Piazza VI Febbraio, following which a fashion week opening day party will take place (accredited guests only).

The presentations and inaugural evening will certainly be more manageable, e.g. boutique openings, or at least the times will be more flexible: Antonelli Firenze (10:00-18:00 in Tortona 21), ideal for a cocktail with fellow journalists at the end of the day; or Brunello Cucinelli (from 18.30 onward in via Montello, gourmet buffet provided); or the triple bill Mariù De Sica, Co | te, L’Arabesque, all scheduled at the De Milan until about 20:00.

If you haven’t been accredited yet, time is running out to make your request for the Borsalino cocktail lauching the Capsule Collection Nick Fouquet in via Sant’Andrea 5, this being the historic showroom. It is in fact yet another really exclusive event! But Milan always keeps a few wonderful surprises in store and something will crop up, maybe a friend or acquaintance with the entry pass will come to the rescue… after all fashion, it must be said, belongs to everyone and not just to those who work in it!

So, those who are outside the fashion biz, and yet would love to browse through the backstage and catwalks will have no chance of getting past the irreproachable doormen, whose motto is “Show me your name on the list, or I’ll show you the exit”. But never mind, they just need to walk on the streets of Quadrilatero in order to admire (instead of the shop windows) the fashion bloggers dressed up for the occasion… after all this is also fashion biz!


You may be also interested in...

Urban Chalet – Four Seasons Hotel

December has come, along with the holiday season and the joy of getting all together. Wouldn't it be nice to sit beside our loved ones and have a nice talk in a refined, intimate and relaxing location? And for this nothing is better than a afternoon tea or an aperitif surrounded by the elegance and [...]

Riscatti Fashion Market – Christmas Edition

After the success of the summer edition, Riscatti Fashion Market comes back for the 2017 cold season and does it by bringing to you the best of vintage fashion. You will find clothes of the best brands, provided by private citizens and companies, carefully selected. There will be clothes for anybody: man, woman and children. So the occasions [...]

The Love Affair

It's been four years, now, that Cristina di Giovanna's and Sofia Barozzi's concept, The Love Affair, brings closer young couples that are planning their wedding and field specialists through an event that isn't just a trade fair but an actual celebration of all the beautiful details that concern that fateful "yes". Any particular signs? They sure aren't missing: [...]

The Duomo of Milan reveals its hidden corners

This year, the Duomo of Milano celebrates its 630th birthday. Six centuries that were more than intense and saw bombings, restorations and reconstructions. Six centuries of art and architecture eternally conjoined with the city's history. From September to December 2017, the Veneranda Fabbrica del Duomo is making a huge gift to the Milanese people, tourists and enthusiasts who wish to see places normally closed to the [...]

Marry Me in Cascina

The more we inhabit the city the more we realize how beautiful the countryside is: the contact with nature, the quiet and simple life, the genuine things. How much peace can you enjoy in the fields colored by autumn? And how different does the world sound and look far away from the asphalt jungle? Why [...]

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Milano was born from this need, and tells the best experiences to have in Milan with style, precision and personality.

Copyright © 2023 Flawless Living s.r.l. - Via Copernico 8 - 20125 Milano - PI 08675550969