Having a product that’s better than the competition’s isn’t enough, many items are chosen because of the emotions they can evoke. An Italian flag stamped on the packaging could sell sand for brown sugar. Quality faces really tough battles every day, and often it loses. Quality isn’t for everyone. Quality must be understood, discovered, or suggested (#tip) Flawless Milano. Today I want to fill you in on a real gem. You’re gonna love it: Kitchen Society. Milanese locale, known by few but that represents a contrary trend to the anti-Italian wave. Apparently not very Italian, but in essence green, white and red.
In via Chizzolini 2 (corner with Via Piero della Francesca) you’ll enter Alex’s home, one of those trendy lofts that trend among the wanna-be rich. They’re actually ex-shops or livable garages but rarely have any windows. During the years that the Guns ‘n Roses had us surfing on their waves of rock, Alex is one of those talented youths that migrates to America. He often returns home late, and stops at one of those supermarkets that are open 24/7 (twenty years ago) to buy ready-made sushi (we’re still talking twenty years ago). Can you imagine an Italian eating pre-fabricated sushi in California? That’s just not gonna last but, as we all know, a true Italian will always figure something out.
Olive oil, capers, tomato sauce, oregano and prosciutto crudo: Alex always carries a piece of Italy with him to add to those bland rolls of rice that suddenly become delicious. He returns to the “bel paese” too late to be considered a pioneer, picks out a loft ex-photography studio and opens his concept of sushi: Italian sushi. Milan has seen far too many open lately but this is sort of like the Apple Watch: nobody really needed it but everyone would like to have one. I cannot get enough of the Kitchen Society: awesome. When you go – and I hope soon – please: don’t order. Look at Alex and say: “Lorenzo told us to let you do you’re thing”. You sit down, choose your wine, and enjoy dinner.
I have to admit, a downfall could be the service. Mario – a Philippine waiter – is not the dragon of the hall, but he’s so sweet you can’t help but forgive him. Once you have been there a few times he’ll become a friend. (#Tip) Don’t miss the Sushi with tartufo, the one with fois, the caprese with salmon, a little Pata Negra and the new version of tiramisu. Forget about counting calories, it’s worth it. Capo di Monte, San Carlo, la Scala, the Fenice, Italy will always immerse you in a variety of experiences and emotions. Kitchen Society is an alternative way to discover Italian food. I am in love with anything Italian, I’m sure that’s obvious by now.