Pati Jò

In Via del Torchio, at the end of the central Via Torino and just a few steps away from Carrobbio, a new shopping space appeared, visible through two large windows that show sophisticate lingerie. From the entrance of the shop it’s possible to see a delicious parlour where the waiting customers can relax and enjoy this new experience of boutique, waiting for their first bra fitting consultation. The name of the shop is Pati Jò.

But what is bra fitting, anyway? Jo, the owner and co-founder of the brand “Pati Jò” tells to the women that approach for the first time this all-pink world that this word refers to the her capacity of finding the perfect bra for every kind of feminine shape and especially every kind of feminine taste. As a matter of fact, a few women know that there are more than 200 bra sizes that don’t get distributed in mainstream commerce and are instead limited to a few alternatives, often not fitting the exigencies and preferences of each one of us.

What Jo and Patti, the brand creators, chose as a mission was to help each woman to discover the best lingerie model to exalt her body, appreciating herself more and learning how to play with the innumerable alternatives that the world of women’s underwear has to offer nowadays. Starting off with a boutique in Rome, this June Patti Jò opened its doors of the new Milanese boutique with a variegated proposal, right for every kind of woman.

Passing from that waiting parlour visible from the entrance it’s just the start of the unique experience proposed by Patti and Jo. The ample fitting rooms full of mirrors, the comfortable seats, the t-shirt to verify the final effect once the selected bra is put on, contribute to create a very unique space, all played on warm and relaxing colours. The very well prepared bra fitters follow each customer with extreme care, choosing the best bra typology and giving precious advice on the care of the item.

The consultancy and buying experience is made even more personalized through the possibility of booking a bra fitting appointment directly on the boutique web site, via telephone or via mail. By doing this, the bra fitter will be able to dedicate all of ther time and competence to a single customer, making her live a unique experience discovering her femininity. The perfect lingerie is a vice that every woman has to indulge in and Pati Jò is decisively the perfect place in Milan.

Photo credit cover picture © Federico Mariani