TUG Vintage Concept Store

Shops and clothes abound if you walk in Corso Vittorio Emanuele, between the Duomo and Piazza San Babila, but if you are looking for originality and style you know that you have to go elsewhere and look for those little corners where the authentic quality is hidden. Actually, you need to stray a little further, towards Porta Romana, where shopping in the right place can turn into something really fun. One of these places is Tug Vintage Concept Store.

A living room, a tailor’s workshop, an attic full of treasures, a craft shop, Tug encloses all this in one place, where the young brands of today travel together with the old classics of yesterday. Calling it vintage shop is reductive: inside Tug there is much more than vintage. It’s Miriam, the owner, who selects each item to be exhibited, looking for sartorial quality to get away from the seriality of prêt-à-porter, and offering help in the search for the style that best represents you.

With a personal baggage that includes fashion, art and design, Miriam decided to start her own business to undertake this activity five years ago and today, with the help of her collaborator Francesca, she is bringing the concept of Tug into a dimension never explored before. In here, you’ll find unique pieces, carefully found during their travels. “Every time is a challenge, wanting to find that garment that will help someone out of his comfort zone, to find themselves with a new self-image,” says the owner.

In this mission, our heroines will welcome you in the store to try on the outfit that suits you. So, if you are tired of being on the subway with the same garment everyone else is wearing, just drop by Tug Store and you’ll come out with something you and only you have. Isn’t it wonderful?

Photo credit © Alice Gemignani