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  • Estée Lauder Beauty Boutique

    If you live in Milan, or if you spend here enough time to considering it your second home, you know very...

    Flavia Arditi26 October 2018
  • The emotional shopping at 50 ml

    Per leggere quest’articolo in italiano, clicca qui. Elves wandering at night for the Breton campaigns always ready to celebrate by the sound of cognac and whiskey. A ride on...

  • Olfattorio – Bar à Parfums
    Via de' Tornabuoni, 6, 50123 Firenze FI

    There are still places where perfumery has remained, at its origins, one of the finest of the arts, a complex and privileged ritual that must be conducted with skill...

  • The Best Perfumeries of Florence

    Per leggere quest’articolo in italiano, clicca qui. Perhaps not everyone knows this, but the oldest perfumery in Europe is located right in Florence. The city on the Arno was the...

  • Officina Profumo – Farmaceutica di Santa Maria Novella
    Via della Scala 16, Firenze

    A story that has continued uninterrupted for many centuries, precisely since 1621, when the Officina Profumo Farmaceutica of Santa Maria Novella, at the time called Spezieria, opened to the public, after...

  • Queen of Pop – Jo Malone London

    Per leggere quest’articolo in italiano, clicca qui. A breath of light heartedness and freshness in the name of relaxation. At this time of year it’s definitely well deserved to indulge...

  • Where to find the perfect perfume for you

    Per leggere quest’articolo in italiano, clicca qui. You come to a perfume store strolling among isles of shiny, perfectly aligned bottles. Undecided, you pick one, than another but somehow they...

  • Frédéric Malle
    Via Pietro Verri 2, Milano

    Entering a Frédéric Malle boutique has nothing to do with the classic shopping experience, because it’ll make you surpass all the boundaries of traditional retail by actually recreating the corners of...

  • Jo Malone London – Firenze
    Via degli Speziali 6/8, Firenze

    Jo Malone London and Florence, two names that, even if they’re relative to different things, evoke the same idea of elegance, love for beauty and excellence. Two names that form...

  • Jo Malone London – Magenta
    Via Santa Maria alla Porta 13, Milano

    A world that has the fragrance of your emotions, your states of mind, your desires. A world in which body care is a ritual to recharge your energies and...

  • Jo Malone London – Manzoni
    Via Alessandro Manzoni 18, Milano

    A world that has the fragrance of your emotions, your states of mind, your desires. A world in which body care is a ritual to recharge your energies and...

  • 50 ml
    viale monte nero 16, milano

    50 ml, the measure of beauty and perfection. The right size of each fragrance which, like a haute couture dress, should be alternated and changed according to mood, day, seasons,...

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