Glamour in Rose

Four boutiques in Italy across two cities that, though very different, both embody a strong sense of style and confident femininity. For more than ten years, Glamour in Rose has been a bona fide fashion destination, having started out directly in Forte dei Marmi, where it has two shops, before arriving right in the centre of Milan, where fashion is constantly on the move, in Via Solferino and Via San Marco.

With a varied and well-curated selection of established and emerging fashion brands offering plenty of style and glamour, Glamour in Rose is a firm favourite among Milanese women who want to feel confident throughout the day: at the office, at leisure, during a business lunch or for an elegant evening out. Word has it that its owners, two genuine trendsetters, often fly to the United States for inspiration and buying trips, bringing back standout cool pieces loved by celebrities or sourcing outfits inspired by paparazzi shots.

With animal prints, swirling patterns and plenty of vibrant colour, Glamour in Rose is an Italian multi-brand boutique for clothing, accessories and jewellery. It offers regulars and first-time visitors a kaleidoscopic take on fashion that suits different moods and personalities – or simply the urge to look in the mirror (the ones in the boutiques are striking) and see a different side of oneself. For a sensual disco queen, sequins, glitter and feathers are never in short supply, while there is plenty to choose from for those with a gypsy soul, a bohemian flair, a penchant for glam rock or an inner diva. The mantra tying this vibrant world together is simple: ‘the main thing is never to go unnoticed’.

Love all these looks? Then you are in the right place, because playing with fashion to match tastes and moods is half the fun. Born in Versilia, in Forte dei Marmi, Glamour in Rose carries the sea waves and summer sun in its DNA. As such, it provides everything you need to look effortlessly stylish on the beach, with sought-after beachwear labels, sliders, cover-ups and seaside outfits made for Tuscany’s most exclusive shores – ready to try on in Versilia or Milan.