Barbiere Acqua di Parma

Luxury fragrance house Acqua di Parma chose the discreet Via del Gesù as its Milan home, linking the city’s premier shopping avenues, Via Montenapoleone and Via della Spiga — a setting that reflects the brand itself. In the heart of the Quadrilatero della Moda, with its signature understated elegance, Acqua di Parma showcases its iconic perfumes and colognes in a bright, spacious boutique.

Step inside to find a signature scent (many of which are unisex, ideal to share), alongside an elegant barber salon dedicated to the art of traditional Italian shaving. The space channels the meticulous craftsmanship of Made in Italy, which the brand champions worldwide. The setting recalls a classic Italian barbershop, complete with custom leather chairs finished in Acqua di Parma’s hallmark style and master barbers who deliver an impeccable grooming experience.

The ritual begins with beard trimming and conditioning serums, through to a traditional straight-razor shave with scented hot towels applied before and after. You can also book the one-hour Prestige treatment, which adds a facial scrub, a hydrating hyaluronic acid mask and eye cream to the classic shave or trim. Head shaves with hot towels and haircuts round out the grooming menu.

You will leave this salon looking sharp and refreshed, like a true modern dandy. Appointments to be pampered at Barbiere Acqua di Parma can be booked online, as can their entire product range, including beard and haircare. A tip for the perfect gift for your gentleman: surprise him with a session at this exclusive grooming sanctuary, Barbiere Acqua di Parma.