Blu Bologna

At number 34 Via San Vitale, Blu Bologna opens its doors to the city: an eclectic concept store created by Filippo Brunori. With its multifaceted spirit, it is more than just a shop to explore a rich selection of clothing and accessories; it is also an art gallery hosting temporary photography and painting exhibitions. There is also a curated selection of independent books to browse, adding to the relaxed, immersive feel of a meeting place where art, fashion and curiosity talk to one another.

The design of Blu Bologna was entrusted to the creative eye of French architect and designer Philippe Model, who transformed the historic spaces into an eclectically styled apartment. Here, vintage details meet vibrant shades that, alongside the signature blue across the walls, give the interior a distinctly contemporary look. Original details such as whitewashed wooden beams, tiles and arched doorways preserve the character of a historic palazzo, bridging the city’s past and present.

The exclusive selection curated by Blu Bologna and its founder Filippo Brunori is the result of thorough research, pairing renowned Italian and international brands with clothing and accessories from niche designers, paying particular attention to artisan craft. A rich mix of fabrics, colour palettes, patterns and textures creates a genuine wardrobe to inspire a fresh look that expresses personality with flair and savoir-faire.

Step inside this fascinating creative world, a cross between a cabinet of curiosities, a bookshop, a gallery and an artist’s apartment. Blu Bologna is sure to spark your imagination each time you visit, offering an eclectic journey through multifaceted inspirations, from designer clothing to art books to leaf through page after page.