The Social Hub

Located on Via Spartaco Lavagnini, right opposite Fortezza da Basso in Florence, inside a handsome 19th-century palazzo, The Social Hub immediately struck the perfect balance between past and future.

Within the beautifully restored historic structure, modern design meets open-plan coworking spaces, a café, restaurants, shops, a gym and an alluring swimming pool with sweeping views over the Duomo.

The Social Hub brings together two distinct sides of hospitality: on the one hand, it is a hotel ideal for holidays or business trips, offering every comfort and quality dining. On the other, it functions as a “residence” for students and anyone in search of an extended stay. There are dedicated coworking areas alongside relaxation spaces—inviting meeting spots where you can unwind with a drink.

The polished yet casual atmosphere puts guests immediately at ease, encouraging a stay built around relaxation and community. At the entrance, large swings and an atmospheric cloister host frequent events, book presentations and vintage markets. Inside, entertainment is everywhere, from a table tennis table and a grand piano to a photo booth, all framed by a sleek, eye-catching design where glass partitions create a seamless flow between rooms. Conceived to be enjoyed from morning until late evening, The Social Hub also houses a bookshop and a hair salon.

Food lovers will find that The Social Hub also operates as a great bar, restaurant and bistrot under the Base-V banner, serving a varied, plant-based and sustainable menu. For drinks with a view, head up to the terrace to take in the Florentine skyline from sunset to late evening. The crowning touch is a stunning rooftop pool, among the most photographed spots in the city.