Brompton Junction

Needless to deny, in Milan we move around by bike more than ever. There are many benefits to it: avoiding traffic in rush hours, reducing the stress and the time spent searching for parking spots, exercising, saving substantially, and last but not least eliminating the problem of pollution, mainly the noisy part of it, which in a city like ours is always there. But the Milanese have other needs as well: to leave home quickly, park a bike without the fear of it being stolen, carry it in the means of public transport and, with this said, possess a vehicle that is excellent both aesthetically and technologically. Brompton Junction meets all of these needs.

Brompton is a British brand, widely known around the world for years with stores in Europe and Asia, that makes foldable professional bicycles designed for city commutes but with technical features capable of handling hundreds of miles. The performance qualities of a Brompton, in fact, are equal if not superior to those of a classic bike and the same can be said of their durability over the years thanks to the superiority of the materials used. Additionally, being able to carry it always with you, such as in stores or restaurants, cancels all possible fears of theft and parking problems.

Brompton bikes strive to represent excellence and, above all, overturn the Milanese approach to their days, leisure time and work activities. Brompton’s convenience is a given. Once folded, you can carry your bike on all types of public transport, from trains to buses to subways, if you use it to go to the office, you can fit it in the space under your desk, the trunk of a medium-sized car can store up to two during road trips. It is also possible to attach additional seats to carry children.

The bike is fully folded or unfolded in three simple steps. Its accessories are designed to meet any practical need: small wheels allow you to move it like a lightweight trolley, the seat also acts as a handle to carry it manually, it can be further enriched with bags and various professional accessories for even more comfort. A fully equipped base model weighs from nine to ten kilos, becoming a lightweight miracle made of titanium and steel and fully customizable (from twelve base colours to gear, bags, seats, handlebars) to take you anywhere. The seats are stunning: the British company Brooks still produces them with nineteenth-century handicraft methods, in vintage shapes and with hand-hammered leather, super resistant.

The best part, however, comes after the purchase, which is usually concluded after a free trial of the model best suited to your daily needs. You already know that any feature is customizable, but the real value added of the Brompton Junction’s offer is that of a direct, personal relationship with the customer. Brompton Junction is more than a bike retailer – it’s a point of reference. It will become the only solution needed to any problem: accessories, maintenance, cleaning supplies, sports clothing. All in one, an elegant corner shop just a few steps away from the Porta Venezia area.

Many Milanese have already embraced this new concept of total freedom of movement, leaving behind a car’s inconvenience and becoming the avant-garde of the green revolution to leave city traffic behind forever. Aren’t we all dreaming of leaving home every morning by bike, small and light as a backpack? After all, in our hectic schedules, a bike has to become smart. Brompton thought of everything: size, materials, pedaling and especially style. With thirteen of their cycling boutiques scattered around the world, Brompton is ready to revolutionize the way we move around the city. And you? Are you ready?