East Market Shop

For some time now, one of Milan’s favourite stops has been the East Market, a large vintage and artisinal marketplace that settles in Lambrate once a month. A Sunday ritual, a melting pot of colours, products, and curious onlookers walk among the stands in search of an original idea and a hipster touch to be displayed on walls of their homes.

Faced with immense success generated on social media networks the East Market has decided to open a retail point, open for visit throughout the week, in the heart of one of the most bustling neighbourhoods of the city: Porta Venezia. Housed inside a space created from a former workshop, you can find the most diverse product offerings, characterized by the extremely retro taste found more and more by the day.

Wooden shelves and tables, LED lettering, and an industrial style define the common theme of the location, built with the intention of creating a contemporary space from a place that once produced cars and engines. Clothes, accessories, ornaments and home decor pieces find their place, moving away from the disorienting atmosphere typical of a large market; the visitor can afford to browse calmly, surrounded by a vintage aura that breathes through every corner of the store.

Comfortable dressing rooms, sheltered by a red curtain, fulfill that desire to try on clothing and accessories without haste, transferring the feeling of a real boutique. The Levi’s jeans department is a must, where the famous 501 model peeks out between the stands, as well as old Polaroid models from past issues of Vogue, thanks to a passion for photography that had not yet discovered the digital age.

Hi-tech enthusiasts will also be pleasantly surprised with Game Boy Color and juke boxes standing as the protagonists of varied musical offerings, guaranteed by old yet fully functional vinyls. The East Market Shop offerings will also satisfy Instagram addicts who, in search of aesthetically appealing subjects, will find inspiration for new shots in Alt Means Old kitchen ceramics and vintage multicolor signs.

East Market Shop gives a nod to the classic film Back to the Future, creating the perfect mix between nostalgic generations who want to dive into the past even just for a quick purchase, and the young hipsters who make vintage their motto.

East Market Shop is a meeting place between the old and new, where different eras follow one another in a mix of different shapes and colours. This is the perfect destination for an alternative and original shopping experience, ready to amaze every taste.