To Top
Home Decor

Gucci Décor

A pop-up store dedicated to the collection of home furniture and accessories, displaying a dreamy atmosphere and floral patterns.

With hand painted ceramics, silk wallpapers, embroidered folding screens, and eclectic carpets worthy of Aunt Mame, every detail of Gucci Dècor embodies the dreamy yet refined aesthetics of Alessandro Michele, Gucci’s creative director since 2015. Gucci Décor, a treasure chest full of wonders for your home, has opened its doors in Via Santo Spirito 19 for the Salone del Mobile.

gucci-decor-tessuti

The store, dedicated to the Gucci collection of home furniture and decor, has chosen Milan, the renowned capital of European design, as its base for the next month. Gucci Décor pursues the common theme threaded through the Gucci Garden in Florence, which combines the history of the famous fashion brand with the creations of Alessandro Michele, as well as the Gucci Wooster in New York, a former pencil factory turned exhibition space, where you can discover the latest collections amidst an interactive environment and contemporary art.

gucci-decor-living-room

Gucci Décor, spanning two floors, maintains those same promises of the legendary brand. At the entrance, you are welcomed by two blue velvet armchairs with shell-shaped backrests, hand-embroidered folding screens with dreamy patterns, art deco lamps, and restored antiques given a new life. On the ground floor of the store, chairs, cushions, wallpapers, ceramics and accessories are concentrated in a single displayed exhibit. The offerings on the first floor serve the social spaces of the home, including the living room and dining room, elegantly furnished and adorned with Gucci tapestries.

gucci-decor-candele

For Alessandro Michele’s vision, the store had to appear to the general public as an elegant yet “guccified” Milanese apartment. He certainly succeeded in this undertaking, considering that the Guccification does not just end in the store. If you are unable to decide on a purchase, rather dissatisfied with the immersive experience, or just simply curious about other options, Gucci has decided to help you through the innovative use of augmented reality. By visiting the Gucci Décor section of the Gucci App, you can choose from an array of accessories, place them in real time in your home and make the final image display on the screen of your smartphone. Here, the photos can be saved, shared, or taken directly to the store for further guidance.

gucci-decor-set-tavola

Every day, Gucci Décor awaits you in the elegant and crowded backdrop of the Milanese square, just a few steps from Montenapoleone. You will surely be in the company of curious people, tourists, and onlookers alike, so arm yourself with patience (and credit cards), but hurry! The store will only be open until June!

We can't. That's why every week we share the best experiences milan has to offer.

You may be also interested in...

DAAD Dantone

Via Santo Spirito, 24/A 20121 Milano

In one of the quietest streets of the Montenapoleone district, the internationally acclaimed playground for luxury fashion seekers, you can find a hidden gem called DAAD Dantone. This luxury concept store was the idea of Giorgio Dantone, the founder, who travels all around the world to personally select the women and men pieces that are [...]

Acne Studios

Piazza del Carmine, 6 20121 Milano

Right on the left of the most beautiful place of Brera, Piazza del Carmine, you will find the Flagship store of ACNE Studios. This is actually the only boutique of the brand in Italy and the quite contemporary design of this place immerses you directly into ACNE Studios’ universe, based on different artistic inspirations, from [...]

Degio

Via Santa Maria Fulcorina, 20 20123 Milano

Degio is a beautiful project led by three young enthusiasts of jewellery craftsmanship. Their objective was to imagine a place for anyone that could not find its happiness in traditional jewellery brands’ stores. As suggested by its slogan, the team is looking to ally “originality with good taste” in all its creations.In this small jewellery [...]

Clan Upstairs

Via Pontaccio, 15 20121 Milano

More than a shopping place, Clan Upstairs is a lifestyle. This iconic concept store aims at inspiring its clients and not just providing a classic shopping experience. Located in the Brera district, the place made of concrete floors and raw walls has a quite vibrant urban look that matches well with its concept and creates [...]

Bivio Milano

Via Gian Giacomo Mora, 4 20123 Milano

Bivio Milano is considered as the first ‘resale’ store in the Italian capital. Hillary Belle Walker, the founder, had this vision to create a second-hand shop where it is easy to sell personal fashion pieces and in return, receive some beneficial compensations. Started with one location, this store now counts three sites across the city, [...]

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Milano was born from this need, and tells the best experiences to have in Milan with style, precision and personality.

Flawless® is a reality born in 2014 from the dream of three professionals in communication, fashion and the digital world. Every day our editorial staff lives the beauties of the city and allows them to give you ideas and always new indications.

Copyright © 2020 Flawless Living s.r.l. - Via Copernico 8 - 20125 Milano - PI 08675550969