To Top
Clothing & Accessories

Merry Go Round

A refined, Italian and, above all, unique style

«What a nice sweater! My sister has one too!». «That is a Zara skirt, isn’t it?». Those are words that we hear almost every day. Words we don’t even mind anymore as used as we are to last minute shopping. We don’t linger nor reflect anymore, we don’t take time to observe the quality of a garment, to know it and appreciate it. We don’t fall in love anymore. In a world where retail is so fast, it’s beautiful knowing that there are dissident voices, that there are places where shopping is still a pleasure, where times doesn’t run but slows down, almost stopping. That’s what happens in both of the Merry Go Round stores: the very central one in Via Larga and the other in Corso Colombo, in the Porta Genova area.

Merry Go Round - Milano

Each time you walk the door of one of these stores, you feel like children in a luna park, surrounded by wonderful clothes, shoes and accessories, to the point that it’s difficult, at first, to pinpoint something we like: we can only look around us, bedazzled.

The selection is personally curated by Cristina, owner of both stores, who, after working as a stylist, she took the brave decision to enter the competitive world of Milanese boutiques. Her success is very well deserved: she distinguished herself from her competitors through an original, never dull inventory that meets everyone’s tastes, from rock-lovers to romantics, going from tulles and lace to leather, from varied to solid colors.

Merry Go Round - Milano

Shopping here is an affordable luxury. Because even those girls who just want to treat themselves can afford to buy something at Merry Go Round. The brands are mostly Italian ones, preferably young and indipendent. Reverse’s garments, Francesco Milano’s shoes, Antonello Serio’s original and chic jewelry, just to say a few names. One of the best ones is Vicolo, a brand born in 1968 as a knitwear producer, that now has a decisely sleek, characteristic total look offer.

To quote Madame Chanel: «Fashion goes, style stays». Words that many people use without understanding them, but that also well express the essence of what our style and wardrobe should represent: ourselves, beyond seasons, beyond trends, beyond fashion. You will see that in Cristina’s boutiques: her always smiling shop assistant will help you express yourself through your tastes, in a fresh and unique way. And nobody will tell you «Nice dress, I have that too!» anymore.

We can't. That's why every week we share the best experiences milan has to offer.

You may be also interested in...

DAAD Dantone

Via Santo Spirito, 24/A 20121 Milano

In one of the quietest streets of the Montenapoleone district, the internationally acclaimed playground for luxury fashion seekers, you can find a hidden gem called DAAD Dantone. This luxury concept store was the idea of Giorgio Dantone, the founder, who travels all around the world to personally select the women and men pieces that are [...]

Acne Studios

Piazza del Carmine, 6 20121 Milano

Right on the left of the most beautiful place of Brera, Piazza del Carmine, you will find the Flagship store of ACNE Studios. This is actually the only boutique of the brand in Italy and the quite contemporary design of this place immerses you directly into ACNE Studios’ universe, based on different artistic inspirations, from [...]

Degio

Via Santa Maria Fulcorina, 20 20123 Milano

Degio is a beautiful project led by three young enthusiasts of jewellery craftsmanship. Their objective was to imagine a place for anyone that could not find its happiness in traditional jewellery brands’ stores. As suggested by its slogan, the team is looking to ally “originality with good taste” in all its creations.In this small jewellery [...]

Clan Upstairs

Via Pontaccio, 15 20121 Milano

More than a shopping place, Clan Upstairs is a lifestyle. This iconic concept store aims at inspiring its clients and not just providing a classic shopping experience. Located in the Brera district, the place made of concrete floors and raw walls has a quite vibrant urban look that matches well with its concept and creates [...]

Bivio Milano

Via Gian Giacomo Mora, 4 20123 Milano

Bivio Milano is considered as the first ‘resale’ store in the Italian capital. Hillary Belle Walker, the founder, had this vision to create a second-hand shop where it is easy to sell personal fashion pieces and in return, receive some beneficial compensations. Started with one location, this store now counts three sites across the city, [...]

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Milano was born from this need, and tells the best experiences to have in Milan with style, precision and personality.

Copyright © 2021 Flawless Living s.r.l. - Via Copernico 8 - 20125 Milano - PI 08675550969