The 10 chic boutiques in Turin

A lesser-known fact is that the city of Turin played a pivotal role in Italian fashion. At the end of the 19th century, the former capital became the first Italian city where prêt-à-porter ateliers flourished, alongside milliners and Parisian-inspired accessories of the highest quality. Until the ’70s, it also hosted Samia, the only event dedicated to Italian haute couture. When it comes to elegance, the Piedmontese capital has plenty to offer. Here, good taste and bon ton are second nature: simply look up at the stately palazzi and historic squares with their classic, refined style. If you have strolled under the arcades of the centre, you will have admired the curated window displays of its renowned clothing boutiques, looking for one-of-a-kind pieces, haute couture, quirky finds, bags, shoes, hats, tailored suits and colourful handmade jewellery. There is something for every taste and age, from Italian and international names to delightful shops showcasing pieces by Turin designers.

Our selection of the 10 chic boutiques in Turin is the answer for anyone looking for a polished, refined, sophisticated and timeless look.

Chic Cherie

Via Maria Vittoria, 15

Along the street leading to the Museo Egizio, Chic Cherie welcomes visitors thanks to the passion of Alessia and Bianca: a small, welcoming boutique that blends French elegance with the Neapolitan flair of its founders. Every piece here is a delightful surprise, with unique details that stand out across bags, shoes, swimwear and accessories, as well as a section dedicated to denim lovers. For a preview of the latest trends, take a look at their Instagram page to find inspiration for your next shopping trip.

Kristina Ti

Via Maria Vittoria, 18

Designer and entrepreneur Cristina Tardito is a true Turin success story and a dedicated champion of made in Italy. Her boutique opens the doors to high fashion with dresses, jewellery and beauty products that reflect her creativity. Whether you are looking for a chic dress for a romantic evening or a casual, sporty ensemble, Kristina Ti always delivers the right piece for the occasion, with a 100% torinese heart.

Parrot & Palm

Via Maria Vittoria, 28/G

A sign with a parrot and a palm tree: that is the clue to the most exotic boutique in town. This is a research atelier where you can discover truly striking, one-of-a-kind pieces. The aesthetic at Parrot & Palm is characterised by a blend of vintage, bohemian charm and a romantic, playful mood. A retro shop filled with antique suitcases and vintage armchairs where you can settle in and gather inspiration before trying anything on. A sure bet for quality and taste.

La Belle Histoire

Via Montebello, 15

A chic address at the foot of the Mole Antonelliana, the city’s iconic monument. Beyond three large display windows overlooking via Montebello, La Belle Histoire features an internal courtyard beneath a lovely pergola, where the atmosphere is shaped by the scent of incense and mellow jazz. Meticulous attention to detail and fabrics extends across made in Italy designs and international labels alike, from the bohemian French aesthetic of Lilith to printed silk dresses by Spain’s Hoss Intropia and the understated, natural-dye minimalism of Japanese brand Takaaki. From Turin, a journey around the world dress by dress.

Mabì Torino

Via della Rocca, 2M

Maria and Bianca, school friends who combined their shared passion for fashion after finishing their studies, created one of the city’s key destinations for distinctive, chic womenswear. A petite realm of whisper-light fabrics, cloud-soft knitwear and glittering micro-jewellery creates a look that is both romantic and rock ‘n’ roll, alluring yet delicate. You can now shop their collections online via their new e-commerce platform. An unmissable stop for updating your wardrobe.

Martinica

Via Bertola, 29

This address takes its name from its wonderful, sophisticated owner, Martina, whose unique, refined style has made this boutique one of the most loved in Turin, drawing inspiration from her own charming wardrobe. Whether you are looking for palazzo trousers for a job interview, a sweeping full skirt for a carefree trip with friends or refined lingerie for a romantic evening, Martinica is the place for you.

Comme Toi

Via Cavour, 1

Comme Toi is a shopping essential in town: a chic space with cutting-edge design that mirrors the style of Turinese women through creative, eclectic garments perfect for anyone seeking something distinctive, in an ongoing dialogue between fashion, art and architecture. Take note: there is also a second outpost in the hills, a beautiful open space at number 2 Via Villa della Regina, where you can unwind and enjoy an afternoon of retail therapy away from the city centre rush.

Viavai

Via Guastalla, 10

Colour, individuality and sustainability: these are the watchwords at Valeria Viappiani‘s boutique. Stepping through the door of this eccentric shop feels like entering a vibrant corner of sunny Barcelona, yet we are in Vanchiglia, in the heart of Turin. Welcoming you is a curated edit of European brands and artisanal pieces: clothing, bags, backpacks, jewellery and footwear, including handmade designs. If you love creativity without sacrificing elegance and refinement, Viavai is the spot for your next shopping spree.

Atelier Beaumont

Via Claudio Beaumont, 8

Craftsmanship, clean lines and refined style. Clothes may not make the man, but the bespoke creations from this historic atelier are genuine gems of city prêt-à-porter. Having worked for Maison Valentino, Paola Benedetta Cerruti now leads Atelier Beaumont, a fashion brand in a league of its own that delivers timeless style, always one step ahead of contemporary trends. Treat yourself to a design crafted su misura, guaranteed to make you feel truly unique.

San Carlo dal 1973

Piazza San Carlo, 161

A landmark of high fashion in the heart of the historic centre for almost half a century, San Carlo dal 1973 sits inside an imposing palazzo overlooking Piazza San Carlo, connecting it to Via Lagrange. Founded by Giorgina Siviero, it represents a lifetime dedicated to taste, beauty and her beloved Turin. Since 1973, she has constantly pursued fresh visions: from luxury brands such as Armani, Missoni, Chanel, Gucci and Prada, to seeking out new styles, talents and trends from every corner of the world. For men and women alike, elegance reigns supreme here.