La Belle Histoire

La Belle Histoire is a charming, elegant boutique—a cosy salon where you can pause while strolling through Turin and browse the clothes on display, searching for the outfit or accessory to suit your style. Set at the foot of the Mole Antonelliana, this boutique wins you over with its old-world charm and bohemian atmosphere, combining a respect for Made in Italy craftsmanship with international influences.

La Belle Histoire is located at 15 via Montebello, right in the centre of Turin. Three large display windows greet passers-by, offering a glimpse of the racks of clothes inside. The interior is decorated in a palette of warm, earthy tones, starting with parquet floors layered with geometric rugs. Mellow jazz notes and the scent of incense accompany your shopping, turning it into a relaxing break from the bustle of the city centre. To make the most of your visit on sunny days, unwind on the pergola-shaded terrace, sipping an aperitivo and soaking up the bohemian atmosphere.

The boutique features a wide selection of Made in Italy pieces that celebrate traditional Italian craftsmanship and quality materials, particularly when it comes to footwear. You will also find carefully curated international labels, including Hoss Intropia, the Spanish brand famed for its silk dresses, Japan’s Takaaki with loom-woven garments, and loose-fitting coats from French label Lilith. Since 2015, the upper floor has also showcased a homeware collection ranging from furniture by Turin brand Segnomaterico to pure linen tablecloths and bedsheets, alongside Tuscan ceramics including plates, cups and bowls.

La Belle Histoire is a complete lifestyle boutique where visitors are guided by an atmosphere of fine Italian taste blended with cosmopolitan and Eastern inspirations. It is an ideal spot to find decorative touches for your home or pick out pieces that elevate your everyday style. Let the jazz drifting through the shop spark your inspiration: you will leave with a refreshed sense of elegance and a dream wardrobe.