Folli Follie Verona

Prada, Balenciaga, Bottega Veneta, Dior, Christian Louboutin… no, we are not talking about The Devil Wears Prada, even if many of the brands sold by this boutique could easily have featured in the famous film celebrating fashion at the highest level, much like the Verona multibrand store Folli Follie. Originally from Mantua, the first boutique opened in the ’70s from the combined creative and entrepreneurial minds of Lucia and Giuseppe Galli, originally setting out to be an ‘accessories jewellery box’ before evolving into a true gotha of luxury fashion for women and men across 5 northern Italian cities—Mantua, Brescia, Bologna, Verona and Riccione—featuring a total of 123 brands to literally get lost in.

Folli Follie is a memorable, playful name, ideally suited to luxury fashion and sartorial indulgence. Even for a boutique carrying some of the most prestigious and sought-after labels in the world, creativity is essential to enrich an already dazzling offer with unique pieces and distinctive finds. A refined mood greets you the moment you step inside each shop, where sophisticated, minimalist design shapes striking spaces to explore, admire and immerse yourself in – setting the tone for choosing your new look. This mood is underscored as you browse the most coveted brands, from major fashion houses to niche labels, all connected by shared common threads: beauty, craftsmanship and exclusivity.

Prefer to shop from the comfort of home? No problem: like any self-respecting multi-brand retailer, Folli Follie features an online store under the undeniably cool The DoubleF, where you can browse and purchase the best of international fashion and design for women and men, with all the curation and creativity the group is known for. Whether you are looking for a complete total look, that standout piece to redefine your wardrobe or simply fresh style inspiration, a visit to Folli Follie is always worthwhile. And if you are not in Verona, you have 4 other cities and an online shop to explore instead.