Guya

As for clothing in Florence, Guya is a treasure trove of creativity, suspended between the historic family-run shop and the hidden little gem to be discovered. In a city known for its classic and formal fashion, as well as for the quality of its tailoring, this store maintains all the quality, but turning it towards the contemporaries of streetwear.

The shop was opened in the ’70s, by spouses Anna and Luigi Nigi, who specialized in finding niche brands and new, promising designers in the area. Let’s take a step forward ten years and find the original shop, not only more consolidated in its success, but also expanded with a second space in via Calimala: the creativity of Florentine fashion was at its peak.

With the arrival of the two sisters Benedetta and Guya (that’s the name), the family expands in step with the brand proposal, which now takes on a more international flavor, characterized by a very careful search for the most independent and avant-garde look. The shop was one of the first to market the collections of a top brand like Maison Margiela, for example. A push towards the new and the audacious that has not been lost over time but, on the contrary, has been strengthened.

Today, the two Florentine boutiques, both in the historic center, sell the best of the latest fashion, modern and influential brands such as Off-White, Comme des Garçons, Yohji Yamamoto, Raf Simons x Adidas, Vivienne Westwood and many others. The atmosphere that you breathe in the store is much more friendly and relaxed than what we are used to find in high-end boutiques where usually (as we all know) conceit is usual.

You just have to go and take a look at the collections, and let yourself be overwhelmed by the hype and find that innovative and youthful garment that refreshes your wardrobe by launching you in the sophisticated universe of streetwear couture.