WP Store

An excellent concept store that has made research its signature style. Years and years of experience and travel around the world to find brands with a long history and tradition, rich in quality but also characterized by the ability to innovate. This, is WP Store.

It all began when in 1982 Giuseppe, Cristina and Andrea founded the historic core of this multibrand, WP Lavori in Corso, Bologna. A small family business driven by the desire to search for new brands, little-known products, if not unknown to the Italian public, all united by quality and a story. Today there are WP stores throughout Italy and now this sign has become synonymous with class and distinction. Entering at 75r of Via della Vigna Nuova you will encounter a genuine and elegant environment which, together with its minimal tones, expresses a completely new contemporary classicism. Immersed in the creamy white light of the walls are the wooden and glass tables and essential exhibitors that emphasize the values ​​of the individual products, making them the true protagonists of the space.

Inside you will find the best brand proposals related to streetwear such as Nike, Adidas or New Balance combined with other niche brands such as BD Baggies linked to the tradition of the East coast of the United States or Baracuta, of which the creators of WP have acquired the property, with its iconic Harringtion jackets or the surf-bike world of Deus ex Machina. If you prefer instead of the more versatile lines you will find the coats, sweaters and the characteristic taper of the Japanese brand Nanamica, or the knitwear by Batoner, always from the country of the Rising Sun, where craftsmanship rules.

Research and originality also continue on accessories from bags to backpacks, through eyewear and watches, all united by the unmistakable style that WP selects specifically for you.

The ideas in this concept store are never lacking and if you want to stay up to date on the best trends or find the outfit that best suits you, rely on the experience and the always innovative approach that only WP can offer.