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Japan arrives in Milan

2,500 square meters in via Vigevano, a multifunctional space, 4 thematic areas and a strong concept: this is the formula with which Tenoha presents itself on the Milanese scene. A mix of aesthetic minimalism and intensity of taste, marked by a strong philosophical imprint, draws the project that marks the arrival of the Japanese spirit in the city.

Tenoha - Milano

The concept store is housed in a former industrial building. The renovation has kept the soul of the place: open space and exposed installations. The project hosts the clientele in the various phases of the day, responding to multiple needs: the shop in primis, followed by a cafeteria and restaurant with a show kitchen and then again the coworking area and the one for events. The shop displays a variety of items, from design to clothing, united by an essential and elegant style. Mid-high-end prices, in line with sophisticated style. Keep in mind Tenoha when you will be short of gift ideas, you certainly will not disfigure.

Tenoha - Milano

The food area offers a hundred seats, plus thirty seats outdoors, and offers both Japanese street food and full meals, for lunch (do not underestimate the “lunch set”) and dinner. Even the aperitif is an interesting option: from 6 PM to 9 PM: excellent drinks (I am loyal to the Red Velvet) accompanied by delicious tastings. The cuisine is that of the Japanese tradition: no sushi but typical dishes, sweet and sour sauces and original contrasts.

Tenoha - Milano

Tenoha also previews a coworking space open every day from 9 AM to 7 PM with available internet connection, multifunction printers, personal lockers, a wide selection of books and Japanese magazines to consult freely. The “shared offices”,indeed, are reserved positions equipped with personal drawers and lockers and virtual offices, to secure a domicile address. Last but not least, 1,100 square meters designed to host private events, exhibitions and installations.

Tenoha - Milano

If all this is not yet enough to make you want to peep out here, here is the secret that makes this place irresistible: hospitality and collaboration. The art of hospitality, typical of oriental culture, marries here a concept that links the process of creating ideas to the spirit of collaboration. The metaphor that gives life to the name (“te” hands, “ha” leaves) speaks of ideas that – like the leaves that grow on the branches of the trees – feed life and tells one in particular, ambitious and winning: to ensure that the east takes root in Milan.

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