To Top
Clothing & Accessories

Gerard Loft

Contemporary clothes in an industrial chic location

Gerard Loft is one of those stores where you enter and shop with ease. This is for two reasons. The first consists of the location itself, spacious and airy, and, faithfully the name, reminiscent of the loft of some New York artist, with its large spaces, white walls and industrial chic furnishings. The second for the variety of his inventory, arranged on two floors, that you can explore far and wide without ever stopping.

The shop was opened in 1997 by Tommaso Pecchioli, son of that Paolo Pecchioli already famous in Florence for his luxury boutique Gerard, continuing his vocation towards a conception of clothing that mixes tradition and transgression, the classic and the innovative, but declined towards more youthful and modern outcomes.

And precisely “youthful” is the word that comes to mind when you visit this boutique next to Santa Maria del Fiore. Youthful because of the selection of clothes, exhibited in abundance in the store’s spaces, but without ever giving the impression of chaos. Youthful also in the aspect of the location, decorated with large tropical plants and murals, which alternate between the scratched walls that give an unmistakable industrial look.

The selection of garments definitely points towards streetwear with brands like Stone Island, incursions of French fashion houses and Italian brands. The attraction to state-of-the-art jeans is definitely present, with the presence of some Japanese labels that will delight all lovers of niche fashion.

In any case, what’s privileged here is the Made in Italy, of which Gerard Loft becomes enthusiastic ambassador during the days of Pitti Uomo, but without ever renouncing the international breath that characterizes it. The proposal, despite all its modernity, never results excessive or too flashy. The gentleman of Gerard Loft is modern but never gives up sobriety and measure. A gentleman (or gentlewoman), ultimately, 100% Italian.

We can't. That's why every week we share the best experiences florence has to offer.

You may be also interested in...

Dermalogica

Largo La Foppa, 4 20121 Milano

From sunny California to the beating heart of Milanese nightlife: Dermalogica lands in Milan with its first Italian Flagship Store, a few steps from the Moscova stop, a meeting point between the futuristic city skyline and the buildings of the bohemian district of Brera. A new all-female story, born from Skin Therapist, Jane Wurwand, who, [...]

Christmas holidays with CL – Chantelle Lingerie

Sparkling atmospheres, touches of light and color palettes that draw inspiration from the darkness of winter nights and warm and reassuring colors, all embracing the female figure between flowing fabric and iridescent shades. This is the wonderful dream told by CL - Chantelle Lingerie, which leads us towards that long-awaited Christmas atmosphere, and takes us [...]

NonostanteMarras

Via Cola di Rienzo, 8 20144 Milano

A hidden courtyard, immersed in a former industrial space once occupied by a workshop. An almost unreachable if not known place , behind the houses of Via Cola di Rienzo, 8 a few steps from the nightlife of Tortona and the Solari Park.  Antonio Marras, well-known name of the Sardinian fashion industry and all-round creative has decided [...]

Evening dress rental: dress sharing is fashionable in Milan

Ever since the high fashion clothing and accessory rental service, Revest, arrived in the Milanese capital, feeling like a star crossing the red carpet has suddenly become an achievable dream for everyone. Thanks to the intuition of the young founder - Costanza Beretta - all Milanese with a strong taste in dress, can rent their [...]

WP Store

Via della Vigna Nuova, 75/R 50123 Firenze

An excellent concept store that has made research its signature style. Years and years of experience and travel around the world to find brands with a long history and tradition, rich in quality but also characterized by the ability to innovate. This, is WP Store. It all began when in 1982 Giuseppe, Cristina and Andrea [...]

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Milano was born from this need, and tells the best experiences to have in Milan with style, precision and personality.

Flawless® is a reality born in 2014 from the dream of three professionals in communication, fashion and the digital world. Every day our editorial staff lives the beauties of the city and allows them to give you ideas and always new indications.

Copyright © 2020 Flawless Living s.r.l. - Via Copernico 8 - 20125 Milano - PI 08675550969