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Bellavera Beautytherapy

"Bella vera" (truly beautiful) inside and out at Piazza Buonarroti

Bellavera Beautytherapy, placed in Piazza Buonarroti, is just far from the idea of the aseptic and minimal esthetic center which we are get used to. The feeling when you go in is being in a cozy and lightful place. Thousand bright-pink bubbles on a wall, sofas, a tisane corner and a neon sign that underline the main mantra of the female thoughts from 18 to 70 years old: #cellulitis.

Bellavera Beautytherapy - Milano

It’s hard to continue this article without talking about the woman who, for some years now, has created around her name an attention that has been equal to the 80s jingles. Cristina Fogazzi alias Estetista Cinica (the Cynical Esthetician), is not just a beautician, but a true mentor of female empowerment and feeling good about themselves. “Started” to the social by “Spora”, Veronica Benini, her friend, began to make herself known thanks to a cartoon improvised on the beauty center bed that depicted her to a digital version and immediately became iconic: a beautician in a white coat with a grim look and her arms folded dispensing beauty tips, “cynical ” precisely without taking herself too seriously.

Which methods do you use against cellulite?”, “Let’s call Chuck Norris“. “I’m fat and depressed, help me“, “Do you wanna some gin tonic?”.
After the uncontrolled viralization of the first drawings via Facebook, it moved from the digital to the real world. This is how Cristina’s video tutorials began on Youtube, the expert’s post on La3, the Detto Fatto column on Rai2 with Caterina Balivo and finally a book published by Mondadori in 2016.

Bellavera Beautytherapy - Milano

The honesty and the communicative ability through the black helmet and the red lipstick with the whitest smile make you fall in love from the first moment. The blog and the newsletter explain in detail what are the benefits of daily facial skin hydration, the correct circulation in the legs by exercising and the remedies against the dreaded cellulite. The message is immediately clear to all those who follow it, men and women: it is important to take care of yourself first of all, but with no judgment.

The catchphrases are not finished, with specific hashtags she’s fighting against misinformation of fake videos to lose weight and catching likes. As Cristina always points out, she is not alone, she has a team of incredible girls who help her in her various activities.

Bellavera Beautytherapy - Milano

In its beauty center you may experience face and body treatments with oxygen therapy, draining bandage, radiofrequency, accent for the revascularization of tissues and fatty deposits, selective cavitation of fat cells, pulsed light, Icoone endodermal massage to reactivate the metabolism of the treated areas. Moreover, you may buy its product line with expressive and fitting names: the famous Slim-me Bandages, in the DIY version, the “Zero stress” and “Zero smog” face creams, the “Luce liquida” tonic, the cream “Leg Booster” for the legs, the lip balm with a cosmopolitan or mohito flavor are just some of the products that can be bought online and in the center and for the most affectionate people there are always lots of promotions even out of the canonical period of sales.

If you haven’t done yet, you just have to discover this world online, but above all, offline.

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