WHITE

WHITE has returned for 2017, bringing with it the coolest emerging brands in fashion. Running over the 14, 15 and 16 of January 2017 across two locations (via Tortona 27 and via Tortona 54), this is your chance to see the wares of some very specially selected designers.

Men’s and women’s collections are on display, including pre-collections for the Fall Winter 17/18. You’ll be able to see international phenomenon WOOD WOOD, a brand from Copenhagen that has taken the world of street fashion by storm since it was founded in 2002 by Karl-Oskar Olsen and Brian SS Jensen. The brand seeks to emphasize music and art in their fashion, while mixing sophistication with urban roots.

Since its launch in 2000, WHITE has constantly reaffirmed itself as a reference point in contemporary streetwear, and has now grown from only 19 exhibitors to over 500 to become one of the most important and prestigious design fairs.

The January edition collaborates with REVOLVER, the international fashion show from Copenhagen, to offer a selection of the best Scandinavian brands, building a bridge between Milan and Copenhagen, with a project titled INSIDE WHITE REVOLVER | REVOLVER INSIDE WHITE. At the fair you can see other Northern European labels such as Libertine Libertine, Journal, S.N.S. Herning, Andersen-Andersen Soulland, Norse Projects, Nosomnia and many others.

The innovation that this event has pioneered over the years is what still makes WHITE relevant. It was the first show to bring both collections for men’s and women’s out at the same time, kickstarting what has since become a common trend. We are confident that the experts and the incoming international buyers for Milan Fashion Week will be similarly surprised and delighted this year.