To Top
Clothing & Accessories

Imarika

A room of wonders in viale Piave

There is a 1964 film, La vita Agra, by the director Carlo Lizzani, where we see Milan at the beginning of the economic boom and astonishment is resumed in front of the department stores of the Rinascente, one of the symbols of the nascent well-being of Milan. Since then, numerous shopping centers, large single- or multi-brand stores have flourished and the amazement has gone under the arms of a growing in size and vastness of offer. But fashion is art, first of all, even before consumerism. It is history, it is culture. You can still see it in small boutiques, among which Imarika stands out, in via Giovanni Morelli, in the elegant area of ​​viale Piave, which has recently celebrated its 40-year history.

Imarika is a small Wunderkammer, a room of wonders born in 1979 by the Bevilaqua sisters, Benedetta and Maria, as a concept that expertly mixes catwalk trends with iconic, historical and timeless pieces. The keywords of the boutique are beauty, good taste, personality and femininity. The restaurant has recently been renovated by the skilful work of the Marcante Testa di Torino architectural studio featuring blush-colored wood, bright copper pipes that bring attention to the ceiling and stucco decorations.

Imarika - Milano

The hexagonal display with shoes and bags is arranged with such geometric precision, adding a sense of artistic suggestion to the space.Imarika conveys the concept of style as a creation of her own personality and not merely just a display of clothes and accessories. Beauty as a profound value, starts from within ourselves and radiates throughout our surroundings.

Research is the cardinal principle of the boutique. It is not important how high-sounding the brands are, Imarika carefully chooses clothes for its customers, respecting the craftsmanship, the materials used and the value for money. It focuses above all on emerging brands, as shown by the collaboration with Andrea Insua, a brand that created bags made by a small community in Guatemala with sun-dried palm leaves that were later processed, or the down coats by Colonna Leddi, a Milanese artisan.

Imarika - Milano

Imarika is a triumph of precious and textured fabrics such as silk, velvet and prints, Offering bright colors, geometric, pastels, designs that recall watercolor paintings and unique pieces of refined exuberance. You can find blouses, shirt-dress and ladylike dresses, with couture-effect details that make them garments with a wise sartorial taste.

Imarika’s energy is like a super-colored dress from the German brand Odeeh and joy like the polka dots printed on the marvelous Ganni fabrics. You can also get lost among other brands like Jil Sander, Miyake, Rocha, Vivetta, Comme de Garcons, Nina Ricci. The list goes on forever and is continuously being updated.

Imarika - Milano

We are amazed by the suggestions and eclecticism. Understanding the value of a beautiful dress, which, yes, accompanies us on special occasions but, even before this, says something about us. It sheds light on a part of our personality and suggests traits of our character.  Imarika is a wise guide in this process of “creating” ourselves.

We can't. That's why every week we share the best experiences milan has to offer.

You may be also interested in...

DAAD Dantone

Via Santo Spirito, 24/A 20121 Milano

In one of the quietest streets of the Montenapoleone district, the internationally acclaimed playground for luxury fashion seekers, you can find a hidden gem called DAAD Dantone. This luxury concept store was the idea of Giorgio Dantone, the founder, who travels all around the world to personally select the women and men pieces that are [...]

Acne Studios

Piazza del Carmine, 6 20121 Milano

Right on the left of the most beautiful place of Brera, Piazza del Carmine, you will find the Flagship store of ACNE Studios. This is actually the only boutique of the brand in Italy and the quite contemporary design of this place immerses you directly into ACNE Studios’ universe, based on different artistic inspirations, from [...]

Degio

Via Santa Maria Fulcorina, 20 20123 Milano

Degio is a beautiful project led by three young enthusiasts of jewellery craftsmanship. Their objective was to imagine a place for anyone that could not find its happiness in traditional jewellery brands’ stores. As suggested by its slogan, the team is looking to ally “originality with good taste” in all its creations.In this small jewellery [...]

Clan Upstairs

Via Pontaccio, 15 20121 Milano

More than a shopping place, Clan Upstairs is a lifestyle. This iconic concept store aims at inspiring its clients and not just providing a classic shopping experience. Located in the Brera district, the place made of concrete floors and raw walls has a quite vibrant urban look that matches well with its concept and creates [...]

Bivio Milano

Via Gian Giacomo Mora, 4 20123 Milano

Bivio Milano is considered as the first ‘resale’ store in the Italian capital. Hillary Belle Walker, the founder, had this vision to create a second-hand shop where it is easy to sell personal fashion pieces and in return, receive some beneficial compensations. Started with one location, this store now counts three sites across the city, [...]

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Milano was born from this need, and tells the best experiences to have in Milan with style, precision and personality.

Copyright © 2024 Flawless Living s.r.l. - Via Copernico 8 - 20125 Milano - PI 08675550969