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In the South of France with Iter

Discover the south of the Country of Love with the new augmented reality menu

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Alchemists and magicians of the kitchen with a strong inventiveness, an incurable Wanderlust syndrome and a passion for meticulous research, gathered under one roof. At number 1 of Via Fusetti, in that crossroads sheltered from the chaos of the Naviglio Grande, they seem to have precisely all the characteristics and intentions to keep anyone speechless.

Nel sud della Francia con Iter - Milano

Cocktail and fusion bar, Iter – which no longer needs so many presentations – is an excellent Milanese place where you can travel with the mind and the palate “From Italy To The World”. You’re return ticket is the Mixology drinks and delicacies full of stories, destinations and a team with an explorer soul.

Nel sud della Francia con Iter - Milano

Also this time, respecting the times and promises, the “chameleon-like” triad composed of chef, bartender and photographer has packed up their creativity and set off for the umpteenth foreign destination, in order to study cultures, traditions and flavors to be reinterpreted in the kitchen, behind the counter and in the furnishings of the room.

Nel sud della Francia con Iter - Milano

The “gastronomic airport” headed by Nicola Scarnera and Flavio Angiolillo & Co (owner of Mag Café, 1930 Speakeasy, Backdoor43, and Barba), which until recently allowed us to get to know Panama despite having not left Milan, has in fact launched a new menu. A forge of interactive and tasteful novelties, developed in augmented reality. By downloading the app Zappar and scanning the appropriate sections that support the creations in beverage or food, you will have the opportunity to become real spectators of short video clips filmed and created by the staff to document and share moments from their adventures.

Nel sud della Francia con Iter - Milano

The little blue book that you will browse from now on for six months, from overseas brings you back to Europe and catapults you into France: almost like a logbook dotted with word games, each page is a continuous revelation of the city, an area or a southern region of the Country of Love, of which certain specialties are proposed, wisely combined with the Italian ones.

Nel sud della Francia con Iter - Milano

Thus, sipping an Ora or the different complementary twin Et Labora you feel as if you are at Chartreuse among the Carthusian monks. If you discover its liqueurs, while on a tour in the Provence of lavender just opt ​​for a Provencal, prepared with Farmily products and aromas. If the Sour Faire refers to Revel and the sovoir-faire of this copper town with a mix of distillates, chili pepper alcohol, lemon and goat’s whey syrup, you need Four Kisses to get to Perigord.

Nel sud della Francia con Iter - Milano

Following the 9 special cocktails, which represent the stages of the itinerary followed by the crew, there is also Best Of 3 on the past trips, which talk about Italy, Holland and the aforementioned Panama, as well as wines and beers, for those looking for an alternative to drinks. All to be accompanied by delicious petites bouchées or dishes with more structured recipes, strictly typical of French gastronomy. Enjoy all of this while sitting around the table in a microcosm, making you want to take the next flight away.

Nel sud della Francia con Iter - Milano

The perfect meeting point between home, far, here and there, – that’s what Iter is.

 

Editor’s note: This article is proudly sponsored by Maio S.r.l. and promoted by Flawless Milano. Thank you for supporting the sponsors who make Flawless Milano possible. 

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