DAAD Dantone

In one of the quietest streets of the Montenapoleone district, the internationally acclaimed playground for luxury fashion seekers, you can find a hidden gem called DAAD Dantone. This luxury concept store was the idea of Giorgio Dantone, the founder, who travels all around the world to personally select the women and men pieces that are exposed in his two-floors store. He is in constant research to bring new ways of dressing for people living in cities like Milan.

His objective is to add extra creativity and avant-gardism to this district mainly ruled by big luxury fashion companies’ flagship stores. His idea is to provide a quite holistic experience to the clients that enter his universe. A large range of accessories such as jewellery pieces, shoes and also some fragrances are thus available along the men and women fashion collections. You will not only find many renown fashion brands among the pieces displayed, but also some more recent and very innovative labels as this concept store also wishes to showcase and diffuse new talents. The Daad Dantone blog that is accessible on their website, actually publishes every new brand or collection added to the store’s selection.

However, whether established or recent, these brands have all something in common: the desire to provide an innovative approach to fashion. The careful choice of the labels and their collections is indeed deeply driven by the owner’s research of unique and distinctive styles, nice cut garments of fine-quality fabrics featuring a young and dynamic aesthetic.

This thorough artistic quest even extends to the store’s atmosphere as some modern design elements come to balance with the more urban touches of the copper-like walls and concrete floors, creating for you, a dynamic, cosy but at the same time, elegant ambience.