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After New York and Tokyo, the French fashion house opens onto the Milanese luxury route

During the last edition of the Salone del Mobile, the Maison Baccarat inaugurated its first space in Italy in the courtyard of a historic building, in via Monte Napoleone 23. The new layout, which houses a boutique, the BBar and a lounge area where you can relax after a shopping session in the Fashion District, is characterized by a sophisticated and elegant atmosphere but at the same time played down by the bright colors of the armchairs and poufs and frescoes with a decidedly pop style created by the Parisian artist Alexandre Benjamin Navet.

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The lounge space, with octagonal tables and Candy Light lamps by Jaime Hayon, plays on a mix of tradition and innovation. The result is an unmistakable style able to bring together the contemporary shapes of the Tuile de Cristal chandeliers designed by Arik Levy, the furniture of Jacques Grange’s bar with the more classic ones from the Narcisse and Harcourt collections, Zenith chandeliers in soft colors or panthers made by George Chevalier.

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The new bar, open from 10am to 7pm, aims to accompany customers from breakfast to the counter, to lunch – with a menu that also offers detox proposals – served upstairs, up to the aperitif, where you can choose from a interesting selection of cocktails named after the glasses in which they are served. The Baccarat Experience offers the opportunity to choose the glass and thus have an exclusive personalized cocktail.

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The boutique houses a wide selection of the different collections of the maison. The goal is to make crystal an element of daily use, not only reserved for more formal occasions, such as the sets of Everyday glasses and more affordable prices such as lucky butterflies of different colors and the new collection of fashion jewels with crystals set.

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“I touched every Baccarat piece in there,” said model and musician Justin Gossman, guest at the BBar’s opening night. The new star of the maison’s latest advertising campaign, with its Mick Jagger-like air, represents the brand’s desire to break the mold and conquer the new generations with an original and innovative appeal.

Crystal thus becomes a renewed lifestyle symbol and a cult object of desire. There is no longer only the need to see, but also to touch the objects displayed in the shop. You’re sure to be fascinated by their timeless elegance.

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