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High-Tech & Mobility


Smart, innovative and sustainable: pedal towards the future (and gain something from it)

Technology revolutionized our ways of life: it changed the way we eat, work, study and keep in touch with friends, meet new people and even take pictures. Why don’t let technology change the way we ride bicycles too? Spinebike already did. This young urban-mobility brand already lives in 3017 while we all are stuck a millennium behind.

In what consists Spinebike’s revolution? Everyone knows what an e-bike is, we’ll see them in Milan every day. We have ones with pedal assistance, ones that you can link to apps or ride through subscriptions. Spinebike brings e-bike to the next level. Its concept is simple: to offer a private but shareable mean of transport and make you gain something from it.

Spinebike | Milan Store

Every Spinebike e-bike is linkable to a smartphone app that keeps count of the distance you cover: the more you pedal the more Spinecoins you gain that cumulate on your digital wallet. Spinecoin is a new digital coin that you can spend both in SPINE stores and in those of Spinebike’s partners. The conversion ratio is very simple: one kilometer, one Spinecoin.

Spinebike | Milan Store

It’s not all. Spinebike’s concept is based on shareability. You can share and transfer Spinecoins but also share your e-bike with your friends and other users in total security, thanks to the “smart lock” technology that always requests your authorization, and to the features of Spinebike’s app that constantly monitor your e-bike status.

Spinebike | Milan Store

It is a project much wider than the creation of a community: Spinebike wants you to introduce sharing economy in our lives and cultivate new ways to think about urban mobility and community life. Of course you will have something to gain from it: by lending your e-bike you can cumulate even more Spinecoins. Your private e-bike becomes similar to public transportation but faster, safer, healthy and eco-friendly.

Spinebike | Milan Store

But what kind of e-bike are the Spinebikes? They have a modern, athletic and very cool design, they come in two different types and four models, inspired by the cities that were the cradle of the project: Milan and Barcelona. The e-bike dedicated to Milan have a minimal, sleek and sporty appearance. The ones named after Barcelona, instead, have a more youthful, aggressive look. Every model, besides, presents some features that make it suitable for different users. Spinebike’s staff will come to your aid and help you choose the model the best suits you.

Everything else, you have to discover on your own. Go and try the new Spinebike store, in Via Cappellini 16, not too far from Repubblica metro station, step in and try the SPINEXPERIENCE in a world of bike-sharing that, until today, you could never have imagined, spreading the network.


Photo Credit © Federica Santeusanio

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