To Top
Clothing & Accessories

Eral 55

Out of the box since its beginning

When you speak about Eral 55, you aren’t speaking of a regualar shop but of an institution. From its four windows at the corner between Corso Como and Piazza XXV Aprile, the shop and its founder, Ermanno Lazzarin, have seen Milan and its inhabitants change year after year. And many years passed. The 1976 is when the shop was founded, an year after the first collections of Giorgio Armani and Gianni Versace. Milan was very different, at those times, and so was the shop, which was specialized in jeans and classic trousers.

Eral55 - Milano

It was with time that Eral 55 grew, evolved and became what it is now, consolidationg its identity with every year that came. It was in the ‘90sthat the shop’s scope became total, involving every piece of the man’s wardrobe, from the coat to the shoe. Did you know that it was Eral 55, in ‘92, that introduced the striped sock trend, borrowing it from the rugby world? The ‘90s were also the period during which the shop started collaborating with small and large enterprises to create its own productions. What is now Eral 55? A benchmark of Milanese style, a destination for all the city’s dandies that want to see the special touch of a precise personality on every garment. Besides the products of its own line, the shop sells many other brands, both Italian and international, and high-end vintage. Tailored clothes, precious and original cloths and customization services that produce design objects rather than simple clothing.

Eral55 - Milano

What the shop really sells is an aesthetic that doesn’t want to resemble anything but itself, in a constant dialogue with the international dimension, American but also Japanese, reinterpreting every proposal or idea in the light of the great Italian tailoring tradition: what arrives in the shop is subjected to processes of overlap, workmanship and finishings that cover each item of the unequivocal personality of the Eral brand 55.

Eral55 - Milano

With its very central position, its out-of-the-box thinking and its gentleman’s sports club vibe with old pictures on the wall, bikes hanging from the ceiling and worn-out carpets, Eral 55 is a place like no one else, worthy knowing, exploring and pillaging from the first shelf to the last.

We can't. That's why every week we share the best experiences milan has to offer.

You may be also interested in...


Via Cola di Rienzo, 8 20144 Milano

A hidden courtyard, immersed in a former industrial space once occupied by a workshop. An almost unreachable if not known place , behind the houses of Via Cola di Rienzo, 8 a few steps from the nightlife of Tortona and the Solari Park.  Antonio Marras, well-known name of the Sardinian fashion industry and all-round creative has decided [...]

WP Store

Via della Vigna Nuova, 75/R 50123 Firenze

An excellent concept store that has made research its signature style. Years and years of experience and travel around the world to find brands with a long history and tradition, rich in quality but also characterized by the ability to innovate. This, is WP Store. It all began when in 1982 Giuseppe, Cristina and Andrea [...]

PN\P – A Piedi Nudi nel Parco

Via del Proconsolo, 1/n 50122 Firenze

- PN\P as "Barefoot in the park", the title of a famous sentimental comedy of '67 with Robert Redford and Jane Fonda but above all an image that evokes extreme freedom. The same urgency of freedom of expression that exudes the selection of womenswear garments and accessories by international designers present in the store. The [...]

Gio Moretti

Via della Spiga 4, 20121 Milano

There are many dilemmas in the world of fashion: which fabrics or cuts to use, which trends will be the hottest two seasons from now. But, there is one that is fundamental to fashion’s very existence: to play by the commercial rules of customers’ desire, or to let your vision guide you? The former path is [...]


Via de' Martelli, 5R 50129 Firenze

At the corner of Piazza del Duomo, in Via de ’Martelli, there is a clothing boutique that has been dressing the most elegant women in the city with its beautiful dresses since the 1970s. We are talking about Raspini, a true milestone among the city's shops, which for years has been celebrating the excellence of [...]

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Milano was born from this need, and tells the best experiences to have in Milan with style, precision and personality.

Copyright © 2024 Flawless Living s.r.l. - Via Copernico 8 - 20125 Milano - PI 08675550969