Though rare and short-lived, beauty is our very existence: it has the power to make us abandon thoughts of future and past and appreciate the moment, it inspires us to surpass our limits in everything we do, and its presence marks the most important moments of our lives. Beauty has a temple in Milan, where it fills every square centimeter playing with shades of natural light, hiding in the intricately draped fabrics, and blossoming in fresh leaves, in the floral compositions and ultimately, in the name of this marvelous boutique: Tearose.
You need to have an eye for beauty to discover this place: curiosity captures you across the street from the Armani establishment, in the tiny via Croce Rossa, when you see buckets of flowers paving the way to its entrance. Your way continues into the three floors full of light and greenery, opening with a careful selection of cosmetics and perfume’s best labels; proceeding with the latest designers’ collection Pucci to Maison Margiela and Balmain to Rika by Ulrika Lundgren and Perseverance London; and finishing with exquisite statement pieces to create the right mood in your home.
A space of dreams and inspiration, Tearose has attracted aesthetic minds with its refined taste and unmistakable vibrant yet delicate touch since 1994, when Alessandra Rovati Vitali opened a floral and interior decoration boutique. Today she is compared to a contemporary artist, is a renowned trendsetter and the creative director of a lifestyle brand, involving two boutiques in Milan and Monza, a catering and café business, and, of course, flower couture, which sparks magic in the bespoke events organized by the brand – everything from an intimate elegant boho-chic wedding to a lavish celebrity dinner of the highest status.
Tearose is Italian at heart, but its spirit can’t stand still and it wanders, traveling around the world with Alessandra herself, collecting emotions, memories and material objects, which resonate with her unmistakable taste, able to enrich her creations and style. All of it makes Tearose boutique a multi-sensory experience, an installation where every detail has been perfected over and over to astound, inspire and, if not save the world yet, surely save your day – one rose petal at a time.