Nennapop

Strolling through the streets of Chiaia, you might stumble upon a colourful window display that instantly catches the eye with bold prints and daring combinations. The shop behind it is Nennapop, where local and visiting shoppers can discover clothes by emerging designers in an eclectic atmosphere, where the hues of the displayed garments blend to create a lively space.

Located at number 31 on via Carlo Poerio, the address is a riot of colour offering a warm, feminine feel, shaped by lively decor that is truly one of a kind. Set against a milk-white backdrop, fairy lights, varied ornaments, bright rugs and boho-chic touches transport shoppers into a world of its own, where each piece helps express every woman’s distinct personality.

The fitting room (just one, set behind a floral curtain) is where the magic happens: here, you can try on dynamic pieces weaving together vintage influences and current trends. Flowing maxi dresses, jumpers, blazers and mini dresses come together to build surprising wardrobes, finished with colourful bags and belts. At Nennapop, every woman can find the right piece to match her mood and style, even for the home: vibrant decorative objects are also on sale, allowing you to take a piece of Nennapop home and recreate its characterful setting.

If you are tired of the usual staples, prefer not to follow fashion rules to the letter, or simply enjoy shops out of the ordinary, Nennapop is the place for you. Let yourself be charmed by its colours and lights as you browse rails packed with pieces waiting to be worn.