Per leggere quest’articolo in italiano, clicca qui.
A breath of light heartedness and freshness in the name of relaxation. At this time of year it’s definitely well deserved to indulge in small moments of pleasure while we wait for the holiday season. Here is “Queen of Pop“, the new collection of the Jo Malone London Girl Poppy Delevingne, launched exclusively at the Jo Malone London Boutique in Milan (via Manzoni 18), in Florence (via degli Speziali 6/8) and on the official e-commerce.
After last year’s very successful “Poptastic”, Jo Malone London’s have been inspired for its second limited edition, by the ’60s and their pop art. The final result? A collection focused on the bath ritual that will make you take time for yourself and dive into the bubbles of your bath tub. Get ready light candles, the right background music and your favorite scent to inebriate all your senses.
The fragrances composing the collection are the three Bubble Baths – Nectarine Blossom & Honey, Velvet Rose & Oud and Black Cedarwood & Juniper – then the three Colonies in the practical 30ml package – Amber & Lavender, Peony & Blush Suede and Red Roses and the three Home Candles – Blackberry & Bay, Grapefruit and Basil & Neroli.
Stripes, dots, bright colors and that desire to have fun anticipating the summer and its promises of light heartedness: playing with the fragrances of Jo Malone London has been for Poppy Delevingne a way to enhance the brand’s art of Fragrance Combining™, pulling together the scents of the Home Candles and the Colonies with those of the Bubble Baths, in order to create the perfect bath setup, in a real star-like way.
Let yourself be carried away by your memories and recreate the ideal atmosphere with the scents inspiring you the most among the seductive 20 colonies proposed by Jo Malone London and match your choices with your favorite “Queen of Pop” Bubble Bath. An evening of total relaxation by yourself or shared with your partner. Can you think of a better way to end the day?
You will wake up still dreaming, completely regenerated and when a smile you will appear on your face between one appointment and another, then just open the purse and freshen up with a touch of Red Roses with its sensual lightness. Then you will end the day with Amber & Lavender, inviting and seductive for another unforgettable evening, just as Poppy suggests.
Willing to meet up with the “Queen of Pop”? Poppy Delevingne will be the guest of honor at launch event on Monday June 18th, from 4:00 to 8:00 p.m., at the Jo Malone London boutique in via Manzoni 18. A real Meets & Greets with the Jo Malone London Girl that will answer all your curiosities from 5:00 to 6:00 p.m.: in short, an unmissable opportunity to take a picture with her and take away the box signed by the designer. Outside the boutique, there will also be a fun fishing (is there a more suitable accessory of the “Queen of Pop” ducks for a bath?) with many prizes to be won for those who succeed in the enterprise. The game’s rules? Enjoy yourself as much as possible!
Editor’s note: This article is proudly sponsored by Estée Lauder S.r.l. and promoted by Flawless Milano. Thank you for supporting the sponsors who make Flawless Milano possible.