To Top
Clothing & Accessories

forte forte

Sogno su tessuto nel quartiere di Brera

I recently experienced more proof of the close link between art and fashion: a union that almost ends up becoming an identity. I was walking in Via Ponte Vetero, in the heart of Brera, in one of my favorite areas of Milan, that sort of small romantic-looking village. I stopped in front of the shop windows of the forte forte boutique and almost immediately thought of an exhibition I saw in Ferrara, dedicated to Boldini. He was a painter of the late nineteenth century who has a very close connection with fashion to the point that Dior himself was inspired by him for his Haute Couture collection, because he knew how to perfectly capture the beauty of the Belle Époque.

Forte Forte - Milano

I thought of his paintings while standing in front of street number 1. The brand is synonymous with made in Italy and is directly tied to the Forte family. The two brothers Giada and Paolo Forte, started a small handmade t-shirt collection in 2002. From Veneto they have conquered the panorama of international fashion with two single-brand boutiques, in Milan and Paris, achieving great success also in the European market, Japan and the United States. forte forte was established from the desire to extend the value of attention to details. Especially in a field like fashion, it makes all the difference.

Forte Forte - Milano

The memories of their childhood in Veneto are reflected in this visionary and dreamlike world where the two key pillars are the creation of fabrics and the search for colors. The name itself represents a further element of identity, the family surname. Repeated twice and written on the sign in a small font, it counters the ostentation and all that in this age is (perhaps too often) shouted. forte forte, despite the meaning that this adjective commonly has, is something soft that leaves its mark.

Forte Forte - Milano

The woman the Maison addresses is a free woman. As Giada Forte is keen to point out, the stylistic soul of the project, the goal is to put the emotions of those who wear their clothes in the foreground. Thus, insinuating freedom. Freedom to be oneself without constraints. The clothes are fluid in order to embrace and accompany body movements. Created for the curious woman, a traveler, who never loses sophistication and sensitivity, to preserve a timeless elegance.

Forte Forte - Milano

The fabrics are finely worked; you can find linen trousers, silk dresses and shirts with watercolor prints, jacquard coat, kimono, nappa slipper, structured jackets, lurex effect linen, silk chiffon, shiny viscose bustier dresses, and more. Gold accessories with details that recall the sea, like shells and pearls or small snakeskin bags.

Forte Forte - Milano

The Milan showroom deserves attention. Designed by Robert Vattilana, art director of the Maison and companion of Giada Forte. He translates the vision of the two brothers into images and geometries. It is indeed a narrative space, a luminous place, with light tones, made of strategically positioned design elements to tickle the client’s curiosity, without ever distracting them from the clothes.

Forte Forte - Milano

An address where you can abandon the constraints of everyday life and feel free to be in harmony with your body and your beauty.

We can't. That's why every week we share the best experiences milan has to offer.

You may be also interested in...

Gio Moretti

Via della Spiga 4, 20121 Milano

There are many dilemmas in the world of fashion: which fabrics or cuts to use, which trends will be the hottest two seasons from now. But, there is one that is fundamental to fashion’s very existence: to play by the commercial rules of customers’ desire, or to let your vision guide you? The former path is [...]

My Style Bags

Corso Garibaldi 71, 20121 Milano

An all-Milanese brand created by Lorenza and Giuseppe Bellora, together with Stefano Donadel Campbell, decided to revolutionize the world of Milanese lifestyle through the customization and use of high-quality fabrics in their products. The My Style Bags brand focuses on travel and leisure accessories that allow you to put your own spin and style on your purchase. [...]

Così fa Antonino Esposito

Via Solferino 27, 20121 Milano

When you search for "pizza" on Google, you get about a million and a half results, featuring stories and tales that try to retrace the food's history. The one most imprinted in the collective mind of all Italians is the story of Neapolitan pizza maker Raffaele Esposito. In the late 1800s, Esposito presented Queen Margherita [...]

Clotilde Brera

Piazza San Marco 6, 20121 Milano

Do you dream of a magical atmosphere suspended in time in the heart of Milan? Do you want to taste traditional Milanese dishes revisited in a modern way? Clotilde Brera, a bistro from the Mazzefferro family, is the perfect place for you. We found it in via Galielo Galilei, near Piazza San Marco, and immediately fell in [...]

The secret garden of Casa di Gaia

Per leggere l'articolo in italiano, clicca qui. La Casa di Gaia is the kind of place that only connoisseurs of taste know. Hidden in a courtyard in Via Vincenzo Monti, it holds fabrics, curtains and wallpapers, but above all inspiration. That's because Elena, the hostess, architect by trade but creative by calling, welcomes her guests into [...]

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Milano was born from this need, and tells the best experiences to have in Milan with style, precision and personality.

Flawless® is a reality born in 2014 from the dream of three professionals in communication, fashion and the digital world. Every day our editorial staff lives the beauties of the city and allows them to give you ideas and always new indications.

Copyright © 2020 Flawless Living s.r.l. - Via Copernico 8 - 20125 Milano - PI 08675550969